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Sunday 1 July 2012

Pepsi, Vodafone eye last-minute ad slots at Euro final

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MUMBAI: Big spending advertisers , such as cola maker Pepsico and mobile operator Vodafone, are in last-minute negotiations with Neo Sports for being seen during the final of Euro 2012 on Sunday. Typically, sports broadcasters leave some amount of advertising inventory to earn a premium at the last leg of a tournament.

Neo, the official broadcaster of Euro 2012, is said to have increased ad rates-the amount a brand pays to get on air-for the final, said sources in the media buying industry. The ad rates for the tournament ranged from Rs 40,000 to Rs 1 lakh for a 10-second spot, depending on when an advertiser got on board.

The price tag for the final is expected to be on the higher side of Rs 1 lakh. However , the exact amount could not be ascertained by this newspaper.
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