MUMBAI: Big spending advertisers , such as cola maker Pepsico and mobile operator Vodafone, are in last-minute negotiations with Neo Sports for being seen during the final of Euro 2012 on Sunday. Typically, sports broadcasters leave some amount of advertising inventory to earn a premium at the last leg of a tournament.
Neo, the official broadcaster of Euro 2012, is said to have increased ad rates-the amount a brand pays to get on air-for the final, said sources in the media buying industry. The ad rates for the tournament ranged from Rs 40,000 to Rs 1 lakh for a 10-second spot, depending on when an advertiser got on board.
The price tag for the final is expected to be on the higher side of Rs 1 lakh. However , the exact amount could not be ascertained by this newspaper.
Edited By Cen Fox Post Team
