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NEW DELHI: Audi may be breathing down its neck, but BMW is confident of maintaining its lead in the luxury car market. The German luxury carmaker said it will launch four new cars in India this year as it looks to stave off rising competition and the slowdown in the market.
Hendrik von Kuenheim, BMW's Senior VP for the Asia-Pacific and South Africa region, said that the company has a strategy in place to maintain its lead in the market. "We will be firmly in control and maintain our leadership, even as we recognise the fact that competition is fierce," Kuenheim told TOI here.
While BMW got the top luxury carmaker's crown in India in 2009 after it edged past Mercedes Benz, the company has been facing a stiff competition from Audi lately. In the first six months of this year, Audi sold 4,000 cars at a growth of 43% while for BMW, the volumes declined one per cent, even though it sold 4,457 units.
Edited By Cen Fox Post Team
