But it turns out the agency, which specializes in banning (potentially) offensive ads, has fielded about 431,100 complaints in its 50-year history -- that's a lot of pearl-clutching. So which fashion ad has ignited the most controversy over the years?
Look no further than the ASAs newly released report, in which the agency happily reports its "top ten most complained about ads of all time." There, nestled among the scaremongering PSAs and violent car adverts, is Sophie Dahls famous ad for Yves Saint Laurent Opium perfume which made a splash back in 2000.
The controversial YSL spot, which features Dahl lying on her back completely naked, received 948 complaints, making it the eighth most-complained-about. According to ASA, "We agreed with public complaints that a poster ad for Opium perfume featuring a naked Sophie Dahl was sexually suggestive and, in an untargeted medium, likely to cause serious or widespread offence."
So there you have it. No bum baring,railroad track sitting,rape promoting,threesome having ads were as offensive to Brits as Dahl's naked bod.
Refresh your memory and take a look above -- do you think Dahl's 2000 photo for YSL Opium was worthy of the outrage?
Edited By Cen Fox Post Team
